Copywriting for Accountants
Is it intuitive what a user should do next? And knowing how to write for the web is not as simple as knowing verb-subject agreement. Here are ten website copywriting tips to keep in mind as you craft or revamp the language on your website:. Domain Authority assigns your domain essentially, your entire website a number from 0 to This is a logarithmic scale, so moving from 70 to 71 is much harder than rising from 10 to Page Authority serves the same function, but it applies to individual pages on your site.
10 Effective Website Copywriting Tips for Marketing Your Technology Firm
Authority is assigned according to a host of factors, including the number and quality of links pointing to your pages, the freshness and popularity of your content, and many other characteristics. Links back to your site from reputable outside websites, in particular, encourage web traffic, and they help search engines determine the quality and relevance of your website.
Think of a link as vote for a page on your site, but some votes from large, reputable sites, for instance count more than others. A good way to create inbound links is to publish guest blogs or articles on high-quality, third-party websites. Be sure to include one or more links back to relevant educational material on your website.
By embracing a keyword strategy, you will not only attract the right audience, you will attract the right kind of attention i. Which ultimately leads to greater online visibility. These ten tips cover just a few of the basics.
But if you follow the advice above, your website copywriting efforts will be rewarded: increased traffic, a higher conversion rate, and more leads coming your way. Hinge can create the right website strategy and design to take your firm to the next level. Elizabeth Harr Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, branding and growth for professional services.
Lee Frederiksen, Ph. November 27, November 20, Name required.
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Copywriting That Sells
Writing website copy for accountants, SEO is really important. I keep up to date with the latest Google algorithms. I make sure your web copy is Google-friendly - giving your web pages the best chance of climbing the search engine results pages and staying there!
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So - what is it with accountants? You bet your life - there are many who are crazy about cage fighting, mad about matchstick modelling and dotty about dumpster diving. By working with you to write your business and marketing copy, we can make sure that your practice comes across, not only as efficient and professional but also as responsive and approachable. Just a quick note - believe it or not, a few clients occasionally make amendments to their web copy without first running it past their copywriter.